The Danes tend to know what they’re doing from my experience but unfortunately this is one of those examples where theory is all that’s being exhibited.

Bonnier and BERG teamed up to publish a concept video surrounding the requirements of publishing for tablet format devices – entitled MAG+

According to the Bonnier website this video was primarily a launch spot for discussion as to what exactly  issuing magazines to tablet format devices would entail and how best to fit in refined gesture tech along side natural, intuitive human computer interaction.

Once you’ve seen the video I presume there will be questions, of which these are mine:

• The hardware is designed to do the job of a colour ebook reader with multi-touch, video playback, connectivity etc, so how will this formatting distinguish itself from online magazines (usually free) using good web design. Ie. Any android based tablet would be able to find a site designed along these guidelines and read with similar interaction. With the publishing industry working on this sort of platform/system looking for revenue comparable with paper magazines – this will have to weave in to a web-based revenue model to work across all access points and not soley focused on ebook/tablet formats.
• Have I got it all wrong? Could this style of “browsing” with touch and gesture translate into web 2.5 – the start of sites being designed around touch specific controls?

Video and official blog entry can be found here.